Strategic market proposition and messaging

When specialist vessel performance company BMT SMART wanted to develop its software and support service, we created the strategic market proposition and messaging – plus accompanying toolkit – that helped them stand out from the crowd.


The client

BMT SMART is the specialist vessel performance division of the BMT Group, a leading international design, engineering, science and risk management consultancy.

Their requirement

BMT had successfully advised clients on vessel performance for over 20 years. They wanted to productise their expertise and know-how by developing a market-leading vessel performance software and support service. They required help in developing a proposition and a go-to-market toolkit, as well as channel enablement internally and with external partners.

What we delivered

We worked with BMT to develop a compelling market proposition and messaging framework.  We created a set of tools within the existing BMT brand framework, including a brochure, data sheets, sales deck and website. We also developed sales and channel-enablement tools to brief their sales and partner teams around the globe, including a sales and channel playbook. 

In addition, to offer insight to their potential prospects, we developed a whitepaper: “What to consider when implementing a Fleet and Vessel Optimisation Solution”.

The impact

These tools have improved BMT’s perception amongst existing partners and customers. Equipped with their range of new tools, they are successfully engaging with their target audience as a credible and assured choice, and opening up new sales pipelines for the business.