Posts from 2016

From musings and mullings to facts and figures, here's where you'll find our latest thoughts, opinions, insights and analyses of all things B2B marketing - and some things not.


Video marketing: what it is and how it can drive your sales

Video marketing: what it is and how it can drive your sales

21 June 2016

Video marketing is beginning to dominate the B2B landscape, so how exactly should you be using this powerful tool, and how can it build your sales and your brand?

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5 Tips for effectively navigating PR

5 Tips for effectively navigating PR

5 May 2016

Beginning a PR campaign can prove tricky for many B2B organisations. Where do you start? Who do you contact? What should you send?

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The future of B2B marine marketing

The future of B2B marine marketing

25 January 2016

B2B marketing is continuing to evolve at a rapid pace. Everyone wants to know what's coming next, and how they can get ahead of the game.

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The Art of Negative Space

The Art of Negative Space

15 January 2016

In the shipping industry, where ships, waves and blue are the de facto creative treatment across many brands, it is sometimes hard to create designs that stand out among the many industry trade journals.

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