Posts from January 2012

From musings and mullings to facts and figures, here's where you'll find our latest thoughts, opinions, insights and analyses of all things B2B marketing - and some things not.


Lost in Translation

Lost in Translation

31 January 2012

"Nothing sucks like an Electrolux" Bit harsh you might think, whatever your preferred brand of vacuum cleaner, but this wasn't a comment from an irate punter on a social forum, it was actually...

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Death by PowerPoint

Death by PowerPoint

23 January 2012

Over the Christmas break, in between travelling round the country visiting family, I got the chance to re-read a great book - the Perfect Pitch by Jon Steel.

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The Importance of an Opinion in B2B Marketing

The Importance of an Opinion in B2B Marketing

16 January 2012

Anyone involved in the business of B2B technology marketing knows that the rules of the game have changed.

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Foolproof exit strategis for stressed B2B sales and marketing directors

Foolproof exit strategis for stressed B2B sales and marketing directors

5 January 2012

For some of you the new year return to work will have created a feeling of dread. Times are tough right?

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The Power of Allignment

The Power of Allignment

4 January 2012

Our sister company OneGTM have now launched their new website. We hope that you like the new look and the content.

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