Posts from March 2011

From musings and mullings to facts and figures, here's where you'll find our latest thoughts, opinions, insights and analyses of all things B2B marketing - and some things not.


Making ECDIS happen for Kelvin Hughes

Making ECDIS happen for Kelvin Hughes

28 March 2011

Over the past few years, the mandate of ECDIS beginning on a rolling timetable in 2012 has been a hot topic for the shipping industry.

Read more


Who's fast wins! The importance of speedy response to sales leads

Who's fast wins! The importance of speedy response to sales leads

22 March 2011

Research recently published in the Harvard Business Review highlighted the importance of speedy follow-up in lead generation programmes.

Read more


Easy Freezy

Easy Freezy

14 March 2011

Obesity has been high on the agenda in Portsmouth for a while as statistics demonstrate it as a critical issue affecting all groups in the city, with a strong link to deprivation.Some research carried...

Read more


Save Dave Evaluation Results

Save Dave Evaluation Results

10 March 2011

The Safer Portsmouth Partnership has conducted some research to assess the 'Save Dave' alcohol awareness campaign aimed at men aged 35 and over, which has been running in the city for the last 18 months.Some...

Read more


Want to stop using drugs?

Want to stop using drugs?

8 March 2011

Barking and Dagenham DAAT commissioned a study to find out how to encourage problematic drug users to engage with the borough's Gateway Drugs Service. The study was conducted with 14 people who had already...

Read more