Posts from February 2011
From musings and mullings to facts and figures, here's where you'll find our latest thoughts, opinions, insights and analyses of all things B2B marketing - and some things not.
A new look for ChartCo
17 February 2011
Following the launch of their innovative bridge and passage planning product late last year, ChartCo decided it was time to update their image, one that would truly demonstrate their place in the international...
New Channel Opportunities in a Cloudy World (Part 1)
16 February 2011
Much has been written about the impact of the cloud on existing IT channels and many vendors are struggling with the thorny questions of how to transition, or in some cases jettison, their existing channel...
A fond farewell for Rezidor's Windulge
15 February 2011
After an exciting six months, Mabox finally bids a fond farewell to the Windulge campaign. With the success of Golden Chance in 2009, Mabox worried if they would be able to live up to their own expectations...
Torusim Ireland at Confex 2011
10 February 2011
Tourism Ireland will be attending this year's Confex event from 1st - 3rd March, you can visit them at stand 141. Mabox have been helping the team to get ready for the show this year by producing their...
Can social media deliver tangible benefits in the channel?
2 February 2011
There's a lot of debate about the value of social media within channels. One of the difficulties that channel marketers face when deciding how much effort to put into social media is in measuring any sort...
Increasing GP patient satisfaction in Brent
1 February 2011
With all the government cuts and restructuring going on, it has been a breath of fresh air working with NHS Brent PCT and the Brent GP Commissioning Consortia as they step up to the mark with their drive...
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