Posts from 2011

From musings and mullings to facts and figures, here's where you'll find our latest thoughts, opinions, insights and analyses of all things B2B marketing - and some things not.


Wishing Portsmouth Good Health for the New Year

Wishing Portsmouth Good Health for the New Year

23 December 2011

Healthy Pompey is part of the Change4life movement delivering healthy lifestyle messages to the people of Portsmouth through the healthypompey.com website.

Read more


Persuading Accounts to Pay

Persuading Accounts to Pay

31 October 2011

For the past 10 years, Accountancy, the magazine published by CCH (Wolters Kluwer) has been sent out to some 155,000 members of the Institute of Chartered Accountants in England and Wales (ICAEW) as part...

Read more


Find out how we increased response rates by 700% for the Grocer

Find out how we increased response rates by 700% for the Grocer

26 October 2011

We will be speaking at the PPA Customer Direct Awards on the 24th November. At the conference, Subscriptions and Beyond, we will be explaining how we developed a dynamic multichannel campaign subscription...

Read more


Mabox wins Gold for Best Integrated Marketing Campaign

Mabox wins Gold for Best Integrated Marketing Campaign

21 October 2011

Mabox is delighted to have scooped the Gold Award for Best Integrated Marketing Campaign (for The Rezidor Hotel Group) at the Meeting Industry Marketing Awards 2011 (MIMA).

Read more


The Art of Mister Rob

The Art of Mister Rob

19 October 2011

The name on everybody's lips at the moment is Rob Ryan.

Read more


Mabox Shortlisted for PPA Customer Direct Awards

Mabox Shortlisted for PPA Customer Direct Awards

18 October 2011

The subscription campaign devised for the Grocer has been shortlisted for the Best Direct Mail Campaign for the second year running.

Read more


Kevin Hughes leads the discussion on ECDIS, Maritime Security and Future Bridge Technology

Kevin Hughes leads the discussion on ECDIS, Maritime Security and Future Bridge Technology

12 October 2011

Following on from the highly successful 'Make it Happen' seminar held in Singapore in April, Mabox Marine is working with world-leading navigational systems provider Kelvin Hughes on a one day maritime...

Read more


Same brand...Just better

Same brand...Just better

7 October 2011

The IT and Telecoms market is constantly changing, updating and expanding, and, therefore, if the companies within this sector wish to continue thriving they must too.

Read more


Happy 100th Icon magazine

Happy 100th Icon magazine

4 October 2011

Have you ever wondered what a magazine does to celebrate its birthday?

Read more


GP Marketing Health Check

GP Marketing Health Check

30 September 2011

NHS Brent's 72 GP Practices had a slight image problem. One that needed some minor surgery to help them look like the professional health service that they are, in terms of their marketing communications,...

Read more