Posts from 2011
From musings and mullings to facts and figures, here's where you'll find our latest thoughts, opinions, insights and analyses of all things B2B marketing - and some things not.
Wishing Portsmouth Good Health for the New Year
23 December 2011
Healthy Pompey is part of the Change4life movement delivering healthy lifestyle messages to the people of Portsmouth through the healthypompey.com website.
Persuading Accounts to Pay
31 October 2011
For the past 10 years, Accountancy, the magazine published by CCH (Wolters Kluwer) has been sent out to some 155,000 members of the Institute of Chartered Accountants in England and Wales (ICAEW) as part...
Find out how we increased response rates by 700% for the Grocer
26 October 2011
We will be speaking at the PPA Customer Direct Awards on the 24th November. At the conference, Subscriptions and Beyond, we will be explaining how we developed a dynamic multichannel campaign subscription...
Mabox wins Gold for Best Integrated Marketing Campaign
21 October 2011
Mabox is delighted to have scooped the Gold Award for Best Integrated Marketing Campaign (for The Rezidor Hotel Group) at the Meeting Industry Marketing Awards 2011 (MIMA).
The Art of Mister Rob
19 October 2011
The name on everybody's lips at the moment is Rob Ryan.
Mabox Shortlisted for PPA Customer Direct Awards
18 October 2011
The subscription campaign devised for the Grocer has been shortlisted for the Best Direct Mail Campaign for the second year running.
Kevin Hughes leads the discussion on ECDIS, Maritime Security and Future Bridge Technology
12 October 2011
Following on from the highly successful 'Make it Happen' seminar held in Singapore in April, Mabox Marine is working with world-leading navigational systems provider Kelvin Hughes on a one day maritime...
Same brand...Just better
7 October 2011
The IT and Telecoms market is constantly changing, updating and expanding, and, therefore, if the companies within this sector wish to continue thriving they must too.
Happy 100th Icon magazine
4 October 2011
Have you ever wondered what a magazine does to celebrate its birthday?
GP Marketing Health Check
30 September 2011
NHS Brent's 72 GP Practices had a slight image problem. One that needed some minor surgery to help them look like the professional health service that they are, in terms of their marketing communications,...