Posts by Lauren Kilpatrick

From musings and mullings to facts and figures, here's where you'll find our latest thoughts, opinions, insights and analyses of all things B2B marketing - and some things not.


Persuading Accounts to Pay

Persuading Accounts to Pay

31 October 2011

For the past 10 years, Accountancy, the magazine published by CCH (Wolters Kluwer) has been sent out to some 155,000 members of the Institute of Chartered Accountants in England and Wales (ICAEW) as part...

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