Blog

From musings and mullings to facts and figures, here's where you'll find our latest thoughts, opinions, insights and analyses of all things B2B marketing - and some things not.


Lost in Translation

Lost in Translation

31 January 2012

"Nothing sucks like an Electrolux" Bit harsh you might think, whatever your preferred brand of vacuum cleaner, but this wasn't a comment from an irate punter on a social forum, it was actually...

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Death by PowerPoint

Death by PowerPoint

23 January 2012

Over the Christmas break, in between travelling round the country visiting family, I got the chance to re-read a great book - the Perfect Pitch by Jon Steel.

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The Importance of an Opinion in B2B Marketing

The Importance of an Opinion in B2B Marketing

16 January 2012

Anyone involved in the business of B2B technology marketing knows that the rules of the game have changed.

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Foolproof exit strategis for stressed B2B sales and marketing directors

Foolproof exit strategis for stressed B2B sales and marketing directors

5 January 2012

For some of you the new year return to work will have created a feeling of dread. Times are tough right?

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The Power of Allignment

The Power of Allignment

4 January 2012

Our sister company OneGTM have now launched their new website. We hope that you like the new look and the content.

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Wishing Portsmouth Good Health for the New Year

Wishing Portsmouth Good Health for the New Year

23 December 2011

Healthy Pompey is part of the Change4life movement delivering healthy lifestyle messages to the people of Portsmouth through the healthypompey.com website.

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Persuading Accounts to Pay

Persuading Accounts to Pay

31 October 2011

For the past 10 years, Accountancy, the magazine published by CCH (Wolters Kluwer) has been sent out to some 155,000 members of the Institute of Chartered Accountants in England and Wales (ICAEW) as part...

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Find out how we increased response rates by 700% for the Grocer

Find out how we increased response rates by 700% for the Grocer

26 October 2011

We will be speaking at the PPA Customer Direct Awards on the 24th November. At the conference, Subscriptions and Beyond, we will be explaining how we developed a dynamic multichannel campaign subscription...

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Mabox wins Gold for Best Integrated Marketing Campaign

Mabox wins Gold for Best Integrated Marketing Campaign

21 October 2011

Mabox is delighted to have scooped the Gold Award for Best Integrated Marketing Campaign (for The Rezidor Hotel Group) at the Meeting Industry Marketing Awards 2011 (MIMA).

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The Art of Mister Rob

The Art of Mister Rob

19 October 2011

The name on everybody's lips at the moment is Rob Ryan.

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