From musings and mullings to facts and figures, here's where you'll find our latest thoughts, opinions, insights and analyses of all things B2B marketing - and some things not.
Who's fast wins! The importance of speedy response to sales leads
22 March 2011
Research recently published in the Harvard Business Review highlighted the importance of speedy follow-up in lead generation programmes.
14 March 2011
Obesity has been high on the agenda in Portsmouth for a while as statistics demonstrate it as a critical issue affecting all groups in the city, with a strong link to deprivation.Some research carried...
Save Dave Evaluation Results
10 March 2011
The Safer Portsmouth Partnership has conducted some research to assess the 'Save Dave' alcohol awareness campaign aimed at men aged 35 and over, which has been running in the city for the last 18 months.Some...
Want to stop using drugs?
8 March 2011
Barking and Dagenham DAAT commissioned a study to find out how to encourage problematic drug users to engage with the borough's Gateway Drugs Service. The study was conducted with 14 people who had already...
A new look for ChartCo
17 February 2011
Following the launch of their innovative bridge and passage planning product late last year, ChartCo decided it was time to update their image, one that would truly demonstrate their place in the international...
New Channel Opportunities in a Cloudy World (Part 1)
16 February 2011
Much has been written about the impact of the cloud on existing IT channels and many vendors are struggling with the thorny questions of how to transition, or in some cases jettison, their existing channel...
A fond farewell for Rezidor's Windulge
15 February 2011
After an exciting six months, Mabox finally bids a fond farewell to the Windulge campaign. With the success of Golden Chance in 2009, Mabox worried if they would be able to live up to their own expectations...
Torusim Ireland at Confex 2011
10 February 2011
Tourism Ireland will be attending this year's Confex event from 1st - 3rd March, you can visit them at stand 141. Mabox have been helping the team to get ready for the show this year by producing their...
Can social media deliver tangible benefits in the channel?
2 February 2011
There's a lot of debate about the value of social media within channels. One of the difficulties that channel marketers face when deciding how much effort to put into social media is in measuring any sort...
Increasing GP patient satisfaction in Brent
1 February 2011
With all the government cuts and restructuring going on, it has been a breath of fresh air working with NHS Brent PCT and the Brent GP Commissioning Consortia as they step up to the mark with their drive...